Privacy Policy

Effective Date: June 20, 2025

At Bright Highes (https://brighthighes.shop), your privacy is a priority. We respect the trust you place in us when you shop with our brand, and we are committed to safeguarding the personal information you share. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or interact with our website.

1. Who We Are

This website is owned and operated by Bright Highes.

We encourage you to contact us directly if you have questions regarding how your information is handled.

2. Information We Collect

We may collect personal and non-personal data when you interact with our website.

a. Order and Account Information

When you place an order or create an account, we may collect:

  • Name, billing/shipping address, email, and phone number

  • Payment information (processed securely through third-party providers; we do not store full credit card details)

  • Order history and preferences

b. Comments and Inquiries

When leaving comments or contacting us through forms, we collect the information you submit along with your IP address and browser details to detect spam.

c. Media Uploads

If you upload images to the site, we advise removing any embedded location data (EXIF GPS). Visitors can download and extract metadata from uploaded images.

d. Cookies

We use cookies to improve your browsing experience:

  • Comment Cookies: Save your name, email, and website for convenience, lasting up to one year.

  • Login Cookies: Temporary cookies determine if your browser accepts cookies. Login-related cookies may last 2 days to 2 weeks.

  • Editing Cookies: When editing or publishing content, a cookie stores the post ID, expiring after 24 hours.

You can manage or delete cookies in your browser settings.

e. Embedded Content

Our website may include embedded content (e.g., videos, product reviews, articles) from third-party websites. Such content behaves as if you visited the source directly, and those sites may collect data or track your activity.

3. How We Use Your Information

We use collected information for the following purposes:

  • To process and deliver orders accurately

  • To communicate updates such as order confirmations, delivery notifications, and promotional offers (if opted in)

  • To improve website performance and customer experience

  • To detect and prevent fraud, spam, or abuse

  • To comply with legal obligations

We never sell or rent your personal data to third parties.

4. Data Sharing

We may share your data only in limited circumstances:

  • With trusted third-party service providers (e.g., payment processors, shipping partners) who assist in fulfilling your order

  • As required by law, regulation, or legal process

  • To protect against fraud or security risks

For example, if you request a password reset, your IP address may be included in the reset email for verification purposes.

5. Data Retention

  • Orders: Transaction records are retained for accounting, tax, and legal compliance.

  • Comments: Comments and related metadata are stored indefinitely to streamline future approvals.

  • User Accounts: If you create an account, we store the personal data you provide. You can request modification or deletion at any time (with the exception of your username, which cannot be changed once created).

6. Your Rights

Depending on your location, you may have rights under applicable data protection laws, including:

  • The right to request a copy of the personal data we hold about you

  • The right to request corrections if information is inaccurate or incomplete

  • The right to request deletion of your personal data (subject to legal and contractual obligations)

  • The right to withdraw consent for marketing communications at any time

To exercise these rights, contact us at [email protected].

7. Security of Your Information

We take data security seriously. Bright Highes implements technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While no method of transmission over the internet can be guaranteed as 100% secure, we continually update our practices to align with industry standards.

8. Automated Services

To maintain the integrity and safety of our platform, visitor comments and interactions may be checked using automated spam detection tools and other security measures. These tools are designed to prevent fraudulent or malicious activity.

9. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect new legal requirements, technological changes, or updates in our practices. Any modifications will be posted on this page with an updated effective date.

We encourage you to review this policy regularly to remain informed about how your data is handled.

10. Contact Us

If you have any questions about this Privacy Policy or how your information is managed, please reach out to us:

Bright Highes
Shop 101, No. 35 Dexin Street
Haizhu District, Guangzhou, Guangdong, China
Email: [email protected]

We are here to ensure that your shopping experience is not only stylish but also safe, transparent, and respectful of your privacy.

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